Mumbai Nike Two Windows

House of Sound Production Company

House of Sound: Recent Productions

  • MAXIMUM MUMBAI  (Aired on BBC World Service, 2006) In this edition of Global Business, Peter Day examines some of the ingredients which make Mumbai one of the world's fastest-growing cities and one of the most exciting and challenging places in which to do business. Will India's "soul" be lost as a nation of farmers becomes a nation of consumers? Or will the concepts of reincarnation and duality be among the products India exports to the rest of the world? Along the way, Peter picks up some lessons on entering the Indian market the importance of dreaming in two languages and the cultural significance of outdoor defecation. You have been warned!